Social Media Marketing for Franchises
Social media is growing at a rapid pace and is playing an increasingly important role in how customers and businesses interact. Facebook alone has over 500 million active users spending over 700 billion minutes per month on the site. You would be insane not to market on this platform and other social media sites your customers just can’t seem to tear themselves away from!
Ready to start marketing your branches on social media? We’re ready to help! Optimized Webmedia’s social media specialists can assist with all aspects of your social media marketing—from account setup, to banner and ad design, to bid management, posting, tracking, and more. We’ve worked with franchises on ensuring cohesive messaging across all franchise pages while also working to target the specific market of each.
Get a free social media analysis of your current campaign or contact us today to improve your company’s visibility on social media networks.
Our Social Media Marketing Process for Franchises
Our process for social is similar to our approach to marketing in general: Track > Test > Tweak > Repeat. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1. Completing a Competitor Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
2. Creating Engaging Organic Social Campaigns
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
3. Creating Data-Driven Paid Social Campaigns
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
4. Tracking Your Social Campaigns
- Tracking your audience and reach
- Tracking engagement rates
- Tracking click-through-rate and leads
- Tracking your ROI on paid social campaigns
5. Managing Your Organic & Paid Social Campaign
- Managing and tweaking parameters for each campaign
- Monitoring engagement and interaction from customer base
- Monitoring engagement, leads, and sales from campaigns
- Building your audience across appropriate social channels
6. Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
How We Help Franchises with Social Media
Our social media services for franchise companies include:
Social Media Campaign Management
Run specific social media campaigns to energize your fan-base, drive traffic to your Facebook page, or raise awareness around a new product, service, trend, or recent project! Sweepstakes, giveaways, and other contests are a proven way to generate new “Likes” to your page and buzz around your name. Best of all, they are relatively low-cost to run and can be specifically targeted to the audience that you want to reach!
Our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
- Facebook – Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
- Twitter – Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
- YouTube – YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
- LinkedIn – LinkedIn Ads allows you to engage with B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
- And more – We can also help you test ads on platforms like Google+ and Instagram. In competitive industries like franchise markets, we often find that the typical cost per interaction is cheaper than Google AdWords and Bing Ads!
Other Social Media Services
- Social Media Analytics and Reporting – Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help franchises more specifically target their marketing message.
- Brand Monitoring – If your customers are online, there’s a good chance they are talking about your firm! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your firm through Optimized Webmedia’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.
- Reputation Management – Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your franchise business to stay ahead of the news and control how your company is perceived.
Will Social Media Improve Your Franchise’s SEO?
The social media debate has been raging for years in the search world. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “nah, they do matter.” Below is a snippit from the Moz ranking factors survey that shows social media—especially Facebook—really correlates to search results.
Facebook likes and shares influence rankings—just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re attacking your web marketing strategy in a successful way. We know Bing has played around with Facebook influencing results—and they very much matter there, still. Eventually, with web personalization trends, Facebook and other social factors are going to play a major role in how we find things on the internet going forward. The time is now to get going on it.
What Makes Us Different
Optimized Webmedia is much more than a franchise SEO or social media company—we truly see ourselves as a web marketing partner to your franchise business. We market your company as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping franchises just like you get more leads and sales from the web.
Sign up for a free social media analysis or call us today and we’ll refer you to our happy social media clients!
Let’s Talk
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for franchise internet marketing services when it comes to managing your corporate and location franchise digital marketing strategies.
Not convinced? Read our online marketing case studies detailing actual results we’ve produced for businesses just like yours, or pick up the phone and call us today at 778.272.8213 or 1.866.524.8562.
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