PPC for Financial Planners and Financial Advisors
No matter how large your advertising budget is, you want to ensure that it’s spent wisely. Your PPC marketing needs to be cost-effective in order to avoid wasting funds. Financial planners and advisors should consider Pay Per Click (PPC) advertising on large search engines like Google, Bing or Yahoo as a way of generating new leads.
AdWords Experts understand that success in PPC advertising comes primarily from narrowly focused, properly optimized, and goal-oriented campaigns. It makes a lot of sense to trust your campaign to A PPC Specialist like Optimized Webmedia.
Your Financial Planner Ads Need to be Specific. Add a Strong Call to Action
Financial planners and advisors frequently post PPC ads that have a general message rather than speaking about practical needs of the customers. A good ad should include a very specific listing of services, with a clear emphasis on a single skill. The same focus should be maintained for the duration of the campaign. Interested users that search for professional financial services should find PPC ads that advertise a particular service and end with a well worded call to action (example: Call for a free consultation).
Finding the Best Financial Planner Keywords
To minimize the expenses, financial planners and financial advisors should focus their attention on a handful of keywords. Picking the best keywords is the secret ingredient of PPC marketing, since some keywords important for financial planners and financial advisors could be priced very high. According to our experience, multi-word keywords (also known as ‘long-tail’) represent a wise strategic choice. A list of negative keywords can be even more essential, since it prevents the ads from being directed to audiences that don’t have an organic interest for your services, thus improving returns from a limited PPC budget.
Target the Right Geographic Regions
Google AdWords has various means of geographic targeting, for example by city. It is absolutely crucial to clearly identify your business as local. This can be done by including your city or neighborhood name within your ads, as well as having a local phone number.
Well Written Financial Planner and Financial Advisor Landing Pages Boost Conversion Rates
Any user that clicks on the PPC ad will be redirected to your website, ideally to a Landing Page that has been specifically created for the advertised service. If your financial planning business covers several areas of expertise, your PPC campaign should reflect this fact and feature multiple ad clusters, with a separate landing page given to each cluster, such as:
- Financial planning
- Wealth management
- Retirement services
- Portfolio management
- Retirement planning
- Tax planning services
It can’t be stressed enough how important it is that each landing page features a clearly defined call to action paragraph. Properly created landing pages will improve the relevance of your ads and allow visitors to find information they seek very quickly.
Landing Pages Have to Adapt Smoothly to Mobile Phones
Everything is going mobile and a majority of online searches is made from a handheld device. With that in mind, mortgage broker landing pages have to be developed with responsive capacities allowing for automatic resizing of text and images to fit the visitor’s mobile screen. When considering mobile user experience, it is particularly important to reduce the number of clicks necessary to accomplish an action. Another priority is to keep the loading times reasonably short, since too slow page loading could turn off some prospective customers.
Why should Financial Planners and Financial Advisors Use Google AdWords?
- World’s most powerful Search Engine
- High visibility on the Top Page of Google showcasing your business to prospective clients searching for the type of services you provide
- A more cost-effective alternative to traditional media (newspapers, flyers, radio, TV etc)
- You only pay for those users who click through to your website (Pay Per Click – PPC)
- Customized Geographic Targeting – target only potential customers in your area
- Powerful reporting that easily integrates with Google Analytics
- Easily adjustable budget
- Measure Return on Investment precisely with Conversion Tracking
- Successful Google AdWords campaigns can be easily translated to Bing Ads (Bing & Yahoo)
- You can reach your prospective clients at their exact moment of need
Why Financial Planners and Financial Advisors use Optimized Webmedia for PPC?
- We have a lot of experience managing PPC accounts for financial planners
- Our fees are competitive and we work hard to produce maximum impact within your available PPC budget
- We are a Google AdWords Partner as well as Bing Ads Accredited (Bing/ Yahoo)
- We specialize in Pay Per Click (PPC) search marketing
- We provide personalized and customer-centric service
- Our reporting tools and online PPC Dashboard are second to none, enabling you to monitor every aspect of your campaigns
- Our PPC services come with a 100% Satisfaction Guarantee
- No long-term contracts – our management services are accounted on a monthly basis
How to hire Optimized Webmedia for PPC Management
At Optimized Webmedia, we use the Alpha Beta Campaign Structure technique to create high performing and optimized AdWords PPC Campaigns.
If you would like to receive a Free PPC Consultation or Free PPC Assessment, please contact us to check our availability and to receive a free quote.